Walking down the Aisle...

We are now preparing for a bridal fair. Of all the projects I get commissioned to do, working for a bridal collection is one of my favorites. There is something deeply magical and emotional about weddings and it is such a privilege to be part of one of the most important events in somebody’s life. Unless you are tying the knot under duress of no less than a high caliber shotgun, most marriages, as a lot of people say, is still made in heaven. I believe this because mine is. Ten years of marriage and I still believe I married a prince although there had been times when my prince charming has been a scrawny little frog himself. There is a lot of metamorphic process that a person goes through in marriage. You can turn a frog into a prince or from a frog, well, to a bull. And as for the brides, one starts out as a princess that will eventually turn into a queen or to that of an evil witch. What makes one instead of the other is an entire alchemy subject whose formula I don’t have. Sorry, but I am neither a self help guru nor do I pretend to be one.

While wedding ceremonies seemed celestial in nature, the whole preparation itself is more earth-bound than one starry-eyed bride might think. Often this involves a long, looong process. In fact, I have known of girl friends who dream of their wedding day since 5 years old. Others even keep clippings of wedding pictures to guide them through their final choices. While the entire ceremony in itself takes less than a day, the preparation in a lot of instances, takes more than a decade.

It is no surprise that one would go through all the lengths in order to make this one momentous event as perfect as it can possibly be. The details involved in the preparation starting with the theme, to the flowers, decors, gowns and what have you is just so dizzying. We rejoice with the many options available to the most discerning and even quirky, peculiar couples, yet at the same time, the endless choices can be too confusing.

How one finally decides getting a mint green motif instead of say, sage green is a long well thought of scientific or in large part “just because I want” process which sometimes entails a lot of heartaches, arguments, and disappointments.

And so, with this in mind, you can imagine how extra challenging designing for a wedding collection both for bridal accessories and keepsakes can be. Pleasing the couple as well as the extended families in tow is a major, major task. And that’s just the quest I and the rest of my team are currently engaged in. Talk about self-imposed stress.

A few weeks ago, we’ve met with no less than the force behind Mandarin Oriental’s “Our Wedding Proposals” bridal fair. It was a serendipitous engagement because we initially contacted them for our corporate giveaways and it just so happened that they were cooking up a bridal fair at that same time. After seeing some of our samples and understanding our capabilities, they gave our team the exclusive privilege to showcase the bridal accessories and giveaways.

Our task was to come up with bridal accessories and giveaways grouped into 4 themes. The themes are: Oriental, Filipiniana, Traditional and Modern. If I was asked to define what these were, 20 years ago, I would be dumbfounded. But now, I’m simply glad that my training and designing backgrounds are sufficient to give these themes a decent interpretation and distinction. I have attached here photos of some of our works.

One good feature we offer brides and grooms is our customized design capability. With a vertically integrated full manufacturing company backing us up, I must say that there is very little that we cannot possibly do. One has just to imagine it and we would most likely be able to execute it. One interesting project we did many years back was to replicate the exact same tiara worn by Ms. Victoria Beckham during her wedding. Of course, it was a one piece deal and we had to mobilize our most skilled artisans. Likewise, the cost of in-laid Swarovski crystals alone was astounding. But hey, one gets to marry only once (for most cases) right?

All in all, it was one of our grandest and most interesting projects we’ve ever had, likewise, we definitely had one happy bride walking down the aisle. I am not sure though if I can say the same for the groom who paid for the bill. Hopefully his little tiara investment is a good start to turn his princess into a queen.

If you are in the look out for wedding accessories and giveaways, you might want to check us out during the “Our Wedding Proposal” Bridal Fair at Mandarin Oriental Manila on March 20 to 21, 2010. Or call or email us to set an appointment with our ARTIZANS Bridal team at mobile no. 0922-8699911 or email info@artizans.bz

DESIGNER SYNERGY

Working with seven other designers is both a privilege and a challenge for me. Each designer has his or her own design approach, taste, and aesthetics. To get them to work together or individually on a thematic collection requires a certain type of skill comparable to that of a politician about to run for the presidential post. The question “How do you get an entire nation to vote for you?” in design lingo might as well be said as “How do you get these designers to work for a Jurassic-inspired collection?” The parallelism is so uncanny. The arms twisting are replaced with the more subtle goading and haggling though….and yes, much like in politics, cash rewards do work.

The first time I took my post as Head for Design and Development, I remembered it to be quite a painful, emotional roller coaster for me. Though it helped that most of my designer-colleagues had worked with me with a previous employer, still, the idea that they now report to me for design approval is quite daunting.

As a designer myself, I really believe in my heart that each designer thinks that their design is the best there is. And because art is highly relative, I must agree to this. What looks good with one might not look good with another. One’s trash is another’s treasure.

It is in this realm of so much relativity that I tread with great care. As Head of Design of a commercial fashion jewelry company, I look at designs not just in terms of creative expression but in consideration of more practical parameters—cost, materials, color relevance for the season, time and the capability to be mass produced --- in short, marketability and viability of the product.

Much like giving birth, each new design creation shows the same promise and potential of a newborn child. Hence, it is quite devastating that a design, one labored for several weeks, land in the “not approve for development” section. The bearer of the news and verdict, I, becomes instantly unpopular. I am just glad that except for dagger-looks and a few episodes of cold war, those were just the extent that the embattled designer had gone through.

Now I understand why it is not surprising at all that a lot of politicians are not keen in pointing out the mistakes and failures of their constituents especially when election time is coming. As the famous Beatle’s song goes, “honesty is such a lonely word”. With my post, I deal with honestly more often that it is for my own good.

Seeing the dwindling number of friends at work due to rejections of designs, I came up with the idea of vetting designs. What we basically do is for the designers to lay out on the table the first piece they make in a collection. They must not name who made the collection. This first piece is then presented to every member of the design team where each one would make his or her comments and suggestions.

Prior to the vetting, certain rules are put into place. Comments must not be personal but must only pertain to the design or the piece presented. Comments must be constructive and must be aimed at improving the product. Price will also be determined at this stage and everyone must assess if the product can be sold based on its price. If the price is too high, we then replace some of the expensive materials or tweak the design a bit to bring down the cost. The mathematics involved in computing the price is simple but to analyze how a design positions itself in the market is not.

I used to dread having to reject or alter someone else’s design. My comments, no matter how well crafted, are always viewed as a personal rejection. With group vetting, however, everyone has the chance to say something including the designer himself or herself. Thus, it becomes a much healthier exercise for the group. It definitely fosters cooperation as there had been times when 2 or 3 designers collaborate on a design. This collaborative work has also determined and made use of what each designer is really good at.

One designer for instance is really good at combining colors. I have observed that even prior to the vetting, the other designers would defer to this designer to assess the palette of the newly developed piece. What used to be me, mine, and myself way of doing things has now become all and everyone’s masterpiece.

Indeed this strategy has worked so well that this is now our standard protocol.

A lot of people has approached and asked me what our secret is for our fashion jewelry line to thrive despite the economic crisis. Well, there’s really no single formula but product design definitely contributes much. I am just so blessed to be part of a team of designers who individually possesses innate outstanding creative talents that when put together produces meaningful, relevant, and world-class designs. To me, that’s the Designer synergy at its best!

Photo Credits: Cave Woman; Wired Ring; Hammered Cuff; Copper Disc Earrings

My Inspirations...

“What inspires you to create a design or to write about something?”

I’ve been asked this question countless times and while this seemed like a good question to ask somebody whose main source of livelihood depends heavily on art and creative work, my answer is actually not outstanding. In fact some would say, too generic.

My usual answer would be “anything”. This is not a conspiracy answer among artists, believe me, nor do I want to sound mysterious to haggle for attention. The truth is, as boring and as plain as it may sound, anything and everything inspires me.

There was a time in my teenage years when the confusion and struggles both in my school and family life prompted me to pour out my soul through my sketches. Sketches, doodles, scribbles… mostly incomprehensible - were my lifeline to sanity back then.

I remembered vaguely that I was vying for the top honors in school then and boy, people in the provinces, really takes these things so seriously. The teachers handling our class were torn between the two competing students. I remember one serious talk with one of my teacher-advisers as she detailed to me my class standing.

I garnered second in the end, but looking back, the lessons learned on struggles, survival, victories and losses are all so surreal --- worthy of a local FAMAS Award. Now if only I can get Judy Ann Santos to play my role.

Then at another time and place, one evening, heavy with my first child, I just could not get myself to sleep. Perhaps it was some crazy hormonal imbalance kicking, I found myself turning and tossing, feeling so depressed and for no reason at all.

To get me occupied and quell the strong urge to bother anyone else (poor husband!), I found myself painting in acrylic this serene and peaceful picture of a blue house. I finished this “master piece” at 4 am. I guess that was my own artistic way of pacifying the turmoil raging inside of me. I am proud to say that aside from the big heavy eye bags, and the sore achy back, no other collateral damage had been done.

When my two boys were aged 3 and 5, I considered that to be by far, the most chaotic family situation we ever had. I found solace in the scrapbooks and journals, and of little “Dear Khalil” and “Dear Karlo” notes I neatly compiled for my sons. Perhaps someday when they are old enough, they would understand through my own little chronicle of their adventures and mischief of just how uniquely special and wonderful both of them are.

In my career as fashion jewelry designer, some four years ago, I came across a client who brought us 3 pieces of designer necklaces and asked us to come up with 25 collections in one month. Our only inspirations were the 3 necklaces she left us. Talk about stress and pressure!

Pressed with a deadline, it’s amazing how much creative juices flow to come up with the most sought-after pieces. I have posted a picture of one of my favorite works borne out of that one-month creative sojourn.

So as if on cue, as if history is repeating itself, here I am again, faced with a 2 month deadline to come up with 45 collections of designer pieces to showcase in one of the major fashion jewelry tradeshows.

My inspirations for this gynormous endeavor? ….I am not looking far…I’d like to share with you some snap shots of the corner stone of my collection….my kids artworks! It’s unrestrained, unmindful, carefree, happy, expressive, head turning, and one that simply calls for attention, just exactly what I want our next collection to be.




Overall, I must say that my creative output is very much influenced by my state of mind, emotions, life situation, and maturity as an artist. And oh, I must include my understanding of my client’s needs and goals.

Nowadays, I don’t see myself doing childish doodles anymore, but like exactly what I am doing right now, writing this blog, announcing to the world just where I am and what I feel…

My Passions…

The past weeks had been a whirl of product presentations for our new line ARTIZANS Organics.

The more I talk about it and explain to people why we launched it, the more I am convinced that indeed we have made the right decision.

And as if we do not have our hands full already, we have taken the next step, to introduce our nutritional line. To me, this comes naturally as the next step.

While we take good care of the outside of our body through our personal care line--- Human Heart Nature, even more important is the need to take care of what is inside our body. After all, there is not much nice skin or hair to maintain if our body is rotting and going haywire from the inside.

There is no question on the merit of the products we are promoting. We believe that we have GOD-sent products which first and foremost are blessings to us personally as users. This small bit of ambivalence though has nothing to do the with the product line, but largely because our fashion jewelry line---still our main business, which continues to flourish despite the odds.

Now in all of these, timing is the key.

You see, while we are doing all these ARTIZANS Organics presentations, I am also in negotiation with a possible distributor who will open several high-end retail outlets in Canada and Europe for our international brand IMPRESSIONE. This lady I am in contact with is quite amazing as she is currently the General Manager of one of the most recognizable American brands of apparel that has about 1,800 stores all over the US alone. While she is very nice and accommodating, I have to keep in mind that she really knows what she is talking about. She is indeed astute and business savvy with quite an energy that I need to match.

One of the tasks I am suppose to do is to come up with at least 45 collections by September for our launching during Eastern Canada’s premier jewelry fair, the JCK Toronto.

Whoa, this is definitely not a walk in the park considering that we are not only going to launch premium but also meaningful, designer-only collections, in other words, haute couture.

While this is definitely a good project to exercise creativity and a rare chance to partner with the industry’s best, in my heart, I feel the tug to get the message out there for ARTIZANS Organics.

At night, when I think about my mom who by the way celebrated her 2nd year of passing last May, or of family and friends who are desperate for something due to an ailing love one, I know that the more people I can share and tell, the more I would feel better. Not that we claim our nutritional line to bring forth miracles and cure terminal diseases (it would be good though if it does, as some documented instances did) but what pains me most is that there is just so much lack of information. There is so much ignorance and deception brought about by the high flying marketing campaigns of the various commercial products that we see nowadays. Deprived of the chance to be heard, healthier alternative products gets pushed back down, shelved and ignored. People do not make informed decisions on the choices they make, healthwise.

Does anyone even know the sugar content in a 8 oz bottle of soft drinks? Do we know that one of the main ingredients of canned goods is sodium nitrate (yes, go ahead look at the label of the can goods in your pantry), also the ingredients used in explosives?

You see, ARTIZANS Organics has become our passion, our own little contribution to the Filipino community and possibly to the world, as our nutritional line is not limited to Philippines alone. ARTIZANS Organics is also our way of telling our children that we love them so much, we want to be responsible and take care of our bodies.

Will there be a time that I would leave fashion jewelry for good and just work full time on ARTIZANS Organics? I don’t think so.

I sleep, eat and breathe with creativity and art, something I get to exercise with fashion jewelry. To do otherwise is to die a little inside.

My barometer in making important decisions though is based on GOD’s handbook itself---the Bible.

In Proverbs 10:22, it says, "the blessing of the LORD brings wealth, and he adds no trouble to it."

Right now, I have no doubt GOD wants us to continue pursuing our fashion jewelry line.

After all, through this business, we continue to be a channel of blessing to more than a 100 full time employees.

I don’t think we would have all the rare opportunities we now have, if the Master’s intention is otherwise.

But as what is written in Ecclesiastes 3:1, "there is a time for everything, and a season for every activity under heaven."

Now if you are wondering what our nutritional line is, knowing that there is so much misconception and prejudices about food supplements and alternative products, we would rather give our product a chance to be fully listened to.

We want people to get the facts straight, and for people to have a chance to ask, argue and understand.

If anyone is interested, we are open to individual or group meetings to discuss this in detail.

What we do promise is that at the end of the presentation, anyone can walk away and say “No it’s not for me”. And that’s just fine with us.

We don’t need to launch ARTIZANS Organics. We can opt to just use the products and get the benefits just for ourselves.

We really don’t have to balance our time and resources and talk to people about it, which is not an easy thing to do.

But we choose the other way, in fact, the hard way. We just felt that as we have been blessed, we too should be able to bless others as well.

To do otherwise is to act selfishly and disobediently.

Let me direct you to another article written in the Freeman by a world renowned doctor of Oriental and Western alternative medicine based in San Carlos, California.(Click Here)

There are 3 parameters that ARTIZANS Organics abide when choosing the products that it promotes:

First and foremost is the health benefit of the product.

The product we endorse should be able to stand on its own health merit alone.

The integrity of the product and the company behind it must be intact.

If the product needs glitzy and costly marketing campaigns or it needs arm twisting and convincing, then it is not worth our time and effort.

Second, that it should be affordable or within most people’s budget.

We believe that no matter how good the product is, if we are unable to buy it due to price, it is considered nothing.

Third, as much as possible it should have some type of financial benefit, a possible income generating aspect to it, something we could all use specially at this time.

My passions? Well, it is very obvious isn't it? GOD, Family, Health and Art... exactly in that order.

Right now, the 45 collections of IMPRESSIONE Premium/Haute Couture is looking good. My next articles hopefully detail how this line unfolds.

To know more about ARTIZANS Organics and our nutritional line, contact us at organics@artizans.bz or (032)4223657 or 0922-8021681.

For overseas, we can also schedule for SKYPE conference.

Artizans Organics

Promoting Health
Nurturing Environment
Building the Nation
One Person at a time!

FASHION RECESSION

These past weeks had been very busy for me. I met up with a lot of old friends. Most have come home to Cebu after years of living and working outside the country. Others just visited Cebu for vacation. There was a lot of getting together, catching up on each other’s lives, and trying to reconnect threads of yester years.

I may have overbooked myself that I am now afflicted with a terrible flu. Thank goodness though that it’s not the H1N1 type, just the more common type which one gets whenever we lack sleep and rest. This is quite a price to pay for a fledging social butterfly.

Anyway, after countless get together, I noticed that whenever I meet friends with whom I have not seen for quite a while, there are 3 questions that I can now expect to be asked.

First question-----How are you? Usually this includes my family too.

Second question----How’s business?

And third but not least---How’s the recession affecting fashion?

There are of course variations to these questions, but the theme is pretty much the same.

I also used to give varied answers depending on my state of mind that day, but as this had been asked of me countless times, quite automatically I’ve been noticing myself ready with repeated answers. Answers which are pretty much like the pre-programmed responses on answering machines which I just hope none of my friends have noticed.

So, to spill the beans, here are the million dollar answers to these questions…..

Question number 1: How are you?

My answer to question number one largely depends on the breakfast I ate that day and of which side of the bed I woke up with.

The answer varies from “Okay, I’m doing well” to “I’m doing great”. Because I believe in positive thinking and of self-prophecy (one tends to act out what he or she earlier predicted or declared), I seldom give a negative answer.

There are days though when I really do feel terrible and in such rare instance, I would most likely just say “Okay ra”.

I believe that no matter how we feel or what our state of mind is, we still have a lot of blessings to be thankful for. It is just but right to focus on the positive rather than the negative.

Question number 2: How’s business?

Well, quite emphatically, I would answer that “Business is fine and only because of God’s grace” and that’s the undeniable truth.

Most business people veer away from the discussion of GOD. I once had been interviewed by a famous local business magazine and the writer who later became a very good friend of mine, once told me that she cannot put too much emphasis on GOD’s miracles in our business. As she is writing for a business magazine, she needs to write about clear and tangible business practices which led to our success.

While I know she and the magazine she works for, meant well. I cannot quite discount the fact, that apart from GOD, we really cannot do anything. Our company started really small, a measly sum of P200,000. This amount is really nothing considering that we put up a manufacturing company targeting the mid to high end market. At that time, no bank would grant us a loan as we have nothing to use as collateral.

That was 7 years ago and while the company is not immune to financial strains, to reach this far is a simple miracle. A grace and favor from GOD.

Now on the third question….

Question no. 3: How is the recession affecting fashion?

Well, this is a bit harder to answer.

For one, unlike food, shelter, or clothing, fashion accessories are definitely not on everyone’s priority list. In fact, this is usually at the bottommost.

For a fashion accessory company like ours, to maintain operations and grow sales when most companies are closing, is really a daunting task.

However it is good to keep in mind that while global economy might be depressed, the fashion accessory industry still remains to be a multi-billion business. While some companies and buyers may want to shift businesses at this time, a lot are actually sticking it out. A lot are riding the tide.

Quite amazingly, in our case, a few of our buyers have actually expanded their fashion accessory businesses.

What’s the secret? Well, I believe that the secret is no secret at all. The company who has expanded their business has gotten a good pulse of the business landscape. For fashion jewelry, it’s literally going back to basics. Classic, timeless, elegant, fashion items that doesn’t go out of style and those that offers great value for money are topping the chart.

This is the very same niche that our international brand IMPRESSIONE and local brand ARTIZANS have comfortably settled in for many years now.

I’ve been accused of shamelessly tooting our own horn when promoting our fashion jewelry line and yes, I agree that I do. We do however, walk our talk.

I am just thankful that we made a decision many years back to work on various themes as part of our design philosophy, one which includes the Classics as the biggest and most important among our design themes.

Not only do we develop designs that doesn’t go out of style, but we also make sure that we incorporate materials whose value by itself will certainly increase with the passage of time.

You will find a lot of IMPRESSIONE and ARTIZANS pieces infused with semi-precious stones, fresh water pearls, swarovski crystals and lots more.

ARTIZANS fashion accessory pieces may be had for a reasonable price. An earring for instance, would cost as little as P280 and already using these materials. I think that’s truly value for money!

So, how is the current global economic crisis affecting the fashion industry business?

I really cannot speak for the entire industry, but for the company I work for, it is good.

When most people are struggling to keep ends meet, it’s certainly unwise to invest in disposable fashion items. Classic jewelry pieces made of value added materials is the way to go.

If you are to shop for fashion jewelry as a fashion statement piece, a gift or simply to reward one self, I hope you can consider my 2-cents worth. Shop wisely everyone!